P&M at Festival du Film Cannes 2008

The Festival de Cannes represents the biggest event in regards to media coverage after the Olympic Games. The red carpet still attracts a lot of the celebrities and stars across the world.

Our customer HP as a sponsor has nominated the third year in a row P&M to take ownership of the onsite printing, video and photography.

The challenge:

• Demonstrate HP’s competence in the area of photo printing, bring photos of the red carpet alive.
• Coordinate with the Harcourt Photo studio their printing needs, print Harcourt portraits onsite.
• Put HP’s marketing and printing activites on record with a video.
  
  

The P&M solution:

Every night we received photos from the red carpet from our photographer, which we printed every morning at the Majestic Hotel and the Majestic Beach. Therefore we could ensure that the exhibition stayed lively and kept the interest of the people.

The collaboration with Harcourt was a real experience. We learnt that each Portrait of Harcourt is a real masterpiece. The requirements towards P&M were high, each portrait that we printed required our in depth knowledge of Colour Management and correlation of the printer and media. A good planning of our IT and printing specialists with the contacts at Harcourt ensured a smooth flow of the complete process.

The P&M Team was all over Cannes to put all of HP’s marketing and printing activities on record. The outcome was a video for HP’s Graphic Arts Department.

It was a great experience for us to be at Cannes and we hope to be again a part of the HP Cannes Team in 2009!